Schmiedmann company profil

• Company founded 1996. Company name CM Import

  The first months after the company was founded, it was run entirely as a spare time project, the size of the location was only 100m2, to begin with only used BMW parts were sold, there were no employees only the owners Christian Jacobsen (25 years old at the time), who was employed as a mechanic, and Martin Thorup Andresen (23 years old at the time) who was studying HH in business school. The company was named CM Import.

• 1998

  The development of the company and the amount of work involved grew rapidly, Christian Jacobsen had to end his employment as a mechanic to pursue the new company full time. Martin Thorup Andresen finished his Higher Commercial Examination and also started to work full time. Investments were made in a website, and things really started to pick up.

• The concept

  Already from the start, the concept was to be the cheapest place to buy BMW parts in DENMARK! This concept was accepted very fast by the customers, especially because cheap prices, did not mean lower quality of service or bad quality of parts! Only about half a year after the company was founded, Christian and Martin had to work full time, and soon after the first mechanic was hired. The sparepart sales was now complimented by a workshop, where the customers could have their parts mounted right a way, already back then only repairs on BMW cars were performed.

• Years 1998/99

  CM import employed in this period 2 mechanics besides the owners themselves, there was also added 300kvm built was built for, so it had 300kvm availability by store / workshop / office.

• Year 2000

  CM Import now employed 8 employees, besides the 2 owners and had 500m2 work space available, and an additional 1600m2 of outside storage space, where about 100 damaged BMW cars were parked ready to be recycled. The 500m2 work space was used for workshop space / dis-assembly space / packaging space / office space + stock space. Our selection was extended to include new + used accessories parts / new + used spare parts used BMW cars with and without registration fee / workshop + assembly work in our own facilities. Our well known slogan became: "CM Import the only place BMW owners have to shop", and we still believe, that we can live up to this, with our extended program.

• Year 2001

  CM Import decided to to buy out the competitor Cartech in Odense on Fyn. At the same time as the takeover it was decided to change the name CM Import to BMW Specialisten in both departments, eg. Nordborg / Odense. The buyout of Cartech meant an extension of combined work space with an additional 550m2, divided between product display space / workshop space / stock space / expedition space, and the combined work space totaled over 1000m2.

• Price guarantee

  This is also the year when Schmiedmann decided to create a Price guarantee, the price guarantee stated the following: "We guarantee that you as a customer, will always be able to buy your BMW spare pars, accessories, repairs at the lowest price in the country (Denmark), where the same quality applies!".

• The Nordborg department

  It was decided that the Nordborg department should become a combined used / new parts department, where they had the expertise in disassembly of traffic damaged BMW cars, with the necessary permits. The selection was now very large, as there was always between 150-200 traffic damaged BMWs in stock! The Nordborg department employed at this time 8 employees! Most of the products were send as mail order, but many products were also mounted in the workshop!

• The Odense department

  The Odense department only sold new BMW spare parts / accessories, while repairs were also carried out at the technically well equipped workshop, that is prepared with the necessary BMW specialty tools! The Odense department had at this time 5 employees.

• The Norway department

  2001 was the year, after much demand from our Norwegian customers, opened a Norwegian department of BMW Specialisten, which was run by a former BMW workshop supervisor.

• Denmarks largest website for spare parts and accessories for BMW

  2001 was also the year where marketing was really prioritized. A new employee was employed with the specific task of attending all of the marketing related tasks, including our website, that was to become the biggest in Scandinavia / most visited BMW website, wwww.bmwspecialisten.dk, that today is called www.schmiedmann.dk. Also the initial ground work was made for our online-shop was made.

• Year 2002

  We started our german mail order department Schmiedmann GmbH, from here we send our packages to all of Germany.

• Year 2003

  This was the year that saw a large addition to the Nordborg department being build, the addition extended the combined work space with a total of 1000m2, which meant the combined work space totaled 1500m2, with an outside area of about 800m2. The Odense department extended the workspace with a total of 500m2 and that meant the combined area was 1000m2. 2003 was also the year where we had a legal dispute with BMW AG München. We choose to change the name from BMW Specialisten to Schmiedmann, like our German mail order company.

• Year 2004

  This is the year where we expand with the long awaited Copenhagen department, in addition our Norwegian department build an additional 200m2. At the same time a new dynamic website is launched in 3 languages Danish / English / german, where the customers also have the option of paying with a credit card.

• Year 2006

  Schmiedmann expands with BMW car sale, read more here (only in danish).

• Year 2008

  Schmiedmann opens a new department in Sweden the 1th of may, it is owned by BMW enthusiast Viktor Örtegren. The shop is opened in Kungsbacka, which is situated about 200 km south of Göteborg, at the same time the website www.schmiedmann.se is launched making online sales of BMW parts for the Swedish people a reality.
  
  Schmiedmann Nordborg adds an additional 2000m2 of extra parking space (Only in danish). There is now room for even more scrap cars and the selection is thereby even larger!

• Status year 2008

  Company:

  - 3 danish departments
  - 3 foreign (even more in the planning stage)
  

  A total of about 45 employees are now employed at Schmiedmann.

  International sales:
  BMW spare parts and accessories are being sold to almost all countries, but mostly to Norway / Sweden / Germany / The Faero Islands / Iceland / Finland and the US, however the domestic market made up the majority of the combined sale

  Growth:
  Since the founding of the company we have seen a yearly average increase in turnover of 40%

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